Squarespace
Trust In You
Make Squarespace the de facto choice for modern entrepreneurs who embrace the messiness of the process of getting a business off the ground.
INSIGHT
Many people have hobbies that they don’t realize can be marketed.
IDEA
Squarespace purposefully seeks out creatives through strategic marketing placed in hobby hotspots that feature the tagline Trust in You to incentivize them to make a business out of their hobby.
EXECUTION
First, creatives locate Squarespace’s Trust In You ads in the locations they thrive in such as skate parks, gardens, craft stores, or outdoor canvases. The Ads also appear on social media based on the videos and posts you interact with.
Next, Squarespace shows creatives that starting a business is easy. All you have to do is fill out a quick questionnaire to be shown a mock-up of what your website can look like based on your audience, aesthetic, and hobby.